Sponsored reels & short-form
The format our audience loves most — one reel of ours has passed 2M views. Your product, woven into a real moment of family life.
For brands & agencies
Content that feels like life, not an ad.
We partner with a small number of brands each season — the ones we'd use anyway. That restraint is exactly why our audience listens when we do recommend something. Here's what working together looks like.
2M+
Views · one reel
18K
Followers
120
Posts · consistently
The partnership menu
What we create together.
Every format below is delivered in our voice, with our family in it — because that's what our audience shows up for.
Stories
Day-in-the-life coverage with link stickers — the closest thing to a friend's honest recommendation, told in real time.
Static posts & carousels
Editorial-quality photography in natural light — the polished frame when your brand wants something that lives on the grid.
UGC — licensed content
Content created for your channels, not posted on ours. Priced and scoped separately from influencer partnerships, with licensing terms agreed up front.
Hotel & destination partnerships
Stays and experiences documented the way families actually decide on them — the room, the logistics, the moments that made it worth it.
Product integrations
Your product inside our regular content, where it naturally belongs — not a hold-it-up-to-camera moment.
Event coverage
Openings, launches and family-friendly events, covered as a family actually experiences them.
Ambassadorships & long-term
Multi-month partnerships that build real association — the arrangement that serves both sides best, and the one we most enjoy.
Usage rights & amplification
Whitelisting, paid amplification and extended usage rights, available as add-ons on any format — scoped clearly in the agreement.
Partnership categories
Where we fit naturally.
Three lanes, one honest test: would we use it anyway?
Baby & family
Baby productsStrollers & car seats
Carriers & travel gearBaby clothing
Feeding & nurseryFamily retailers
Parenthood & postpartumFamily tech
Travel & experiences
Hotels & resortsAirlines & travel
Family destinationsRestaurants & experiences
Photography & memory
Home & lifestyle
Home & organizationWomen's fashion
Beauty & skincareWellness & fitness
Everyday lifestyle
The process
How a collaboration runs.
Simple on purpose. You'll always know where things stand.
Say hello
Use the contact form — tell us the product, the goal and the timeline. We reply to every serious inquiry.
Fit & scope
We check the honest question first: would our family use this? If yes, we share rates and current metrics privately and agree formats, deliverables and dates.
Create
We concept and shoot in our own voice — natural light, real moments. You review against the agreed brief; revisions are built into the scope.
Deliver & report
Content goes live clearly marked #ad, usage rights transfer as agreed, and we share performance straight from Insights — real numbers, not screenshots of the good ones.
Before you write
Three things we hold to.
Disclosure, always. Every paid partnership we publish is clearly marked #ad, per FTC guidelines — on the post, not buried in the caption. Our audience trusts us because we never blur that line, and that trust is what you're partnering with.
We say no kindly. If a product isn't something our family would genuinely use, we'll decline — and where we can, point you toward a better fit. A recommendation only has value if it's real.
Parents are the contact. Amelia appears in our content; she is never the contract. Linda and Collin are the named contacts, decision-makers and signatories on every partnership, always.
Common questions
Asked and answered.
Are your rates public?
No — rates are shared privately once we know the scope, so the number reflects the actual work. Ask and we'll send the current menu.
What about usage rights and exclusivity?
Both available, both priced explicitly. Usage rights and paid amplification are add-ons on any format; category exclusivity is scoped by duration in the agreement.
How fast do you turn content around?
Timelines are agreed up front in the scope — shipping products and travel dates set the calendar, and we hold to what we agree.
Can you create content we post ourselves?
Yes — that's UGC, licensed for your channels and scoped separately from influencer partnerships. Say so in your first note and we'll quote it that way.
Let's make something worth remembering.
Tell us about your brand — we read every note, and we answer the serious ones fast.